National Sales Manager
George’s background is in electronics engineering, specialising in high-end electronic and mechanical simulation equipment such as driving and flight simulators and video gaming. After some 20 years in technical and service management roles in this field at state and national levels, George moved into the dental industry. As project coordinator/manager for Dental Health Services Victoria, George managed all aspects of the development of state-funded dental projects from conception to completion across Victoria. The role saw him consulting for the dental component of Melbourne’s new Royal Children’s Hospital. He was also responsible for finding and assessing new products and equipment. In 2011, George joined Borg Dental to take up the key role of managing the Midmark-Progeny imaging portfolios and numerous development projects. This position also involved providing sales and technical support to resellers.